For my MEJO 581 (User Experience Design and Usability) class, we were given a design scenario to create a more user-friendly course scheduling digital experience for Journalism students at UNC.
The Design-Thinking question: How might we create a digital experience that would make MJ school course scheduling easier and more effective?
User Interviews/Personas
I worked with a group of three other students in my class to conduct interviews across campus. I personally interviewed both Journalism and non-Journalism UNC students. From our interviews, we created the following 8 personas:
1. Techy Timmy
2. Independent Isaac
3. Ultra-Planner Patty
4. Completely Career-Minded Carol
5. Offline Olivia  *
6. Simple Sally *
7. Clueless Cathy
8. Procrastinator Peter
We then split up the 8 personas, and I was assigned to develop a persona profile for “Offline Olivia” and “Simple Sally.” 
Project Goals
My Initial Project Goals Statement- later revised after journey mapping
The goal of my digital experience is to optimize the course search or scheduling process for Journalism students, Journalism professors, and prospective Journalism students. I aim to create a digital experience that will allow users to find detail quickly, yet easily be able to dig deeper into the website in order to gather thorough information without having to consult other sources. The vision is for the program to be simple, useful, and tailored to the individual. To do this, I plan to have a separate portal for “students” and “professors.” The portal for professors will be more basic, in which the professor selects a specific concentration within the School of Media and Journalism and then is redirected to an interactive displaying the requirements for that major. However, under the student portal, there will be more information available that specifically pertains to students. When a student first enters the site, he or she will select a concentration (or choose to compare concentrations) and see a “starting page” consisting of clear and concise steps for planning courses. There will be small “i” icons throughout the site in which a student can click on to see more information about a specific topic (such as class size, when a class meets, more in-depth course descriptions with listings of the skills lto be learned in the course, when a class is offered, professor bios, links to RateMyProfessor, etc.) The site will also allow users to search for classes based on criterias. For example, if a student wishes to find a class in which they would learn HTMlL, the student can do so by searching through the “skills acquired.”The student portal will feature interactive panels that can be moved around the screen, as well as a credit tracker on the right side. Lastly, in order to make scheduling easier, I would like to use computer generating software to make it a less stressful process for students. The idea is that a user would select the classes they’d like to take for a specific semester (with filter options available, such as “no 8 AM’s”), and then the computer generates several schedule ideas for the user. This would allow a user to determine whether he or she realistically can take all the classes they want in a particular semester. This program idea stems from the frustrations many students expressed about realizing too late that some of the classes they wished to take conflicted time-wise with each other.
Site map/ User Journey Map
From there, I developed a flowchart of the site and customer journey maps for each of my two personas.
Wireframes/Updated Project Goals
Based off the personas/journey maps, I then updated my project goals and began wireframing.
My Revised Project Goals Statement: 
The goal of my digital experience is to optimize the course search or scheduling process for Journalism students, Jour- nalism professors, and prospective Journalism students. I aimed to create a digital experience that would allow users to nd detail quickly, yet easily be able to dig deeper into the website in order to gather thorough information without having to consult other sources. The vision was for the program to be simple, useful, and tailored to the individual. To do this, I created separate portals for “students” and “professors.” The portal for professors is more basic, in which the professor selects a speci c concentration within the School of Media and Journalism and then is redirected to an interactive displaying the requirements for that major. However, under the student portal, there is more information available that speci cally pertains to students. When a student rst enters the site, he or she selects a concentration (or chooses to compare concentrations). The students are given options to track their credits, view an interactive course worksheet, plan out a schedule, or simply let the computer generate a schedule for them!
My web experience was designed to take out the time and frustration with class scheduling. Which is why I include small “i” icons throughout the site in which a student can click on to see more information about a special topic (such as class size, when a class meets, more in-depth course descriptions with listings of the skills to be learned in the course, when a class is offered, professor bios, links to RateMyProfessor, etc.) The site also allows users to search for classes based on criteria. For example, Sleepy Stephen can easily filter out 8 A.M.’s by filtering out classes that start before 8:01 A.M (as seen on Wireframe #5). Lastly, the computer generated scheduling option allows a user to determine whether he or she realistically can take all the classes they want in a particular semester. This program idea stems from the frustrations many students expressed about realizing too late that some of the classes they wished to take conflicted time-wise with each other.
UI Elements
Design Panels
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